Jeremy purchased a washing machine from H&L Ltd. ,an electronics manufacturer.The store installed the washing machine at Jeremy's place.He was also given instructions and directions to use the washing machine properly.In the consumer experience process this step would be referred to as _____.
A)product promotion and brand building
B)product disposal
C)customer insight
D)customer support or service

Question

Quizplus · Accepted Answer

The step where H&L Ltd. installs the washing machine, provides instructions and directions to Jeremy, and supports him in case of any issues is an example of customer support or service. This step is crucial in ensuring customer satisfaction and loyalty.

Jeremy Purchased a Washing Machine from H&L Ltd