A movie producer screened trailers of his upcoming movie on search engine results pages,banner ads,and blogs.Which of the following stages in the customer experience process was the movie producer engaging in?
A)Customer insight
B)Product promotion and brand building
C)Transaction
D)Product return or disposal

Question

Quizplus · Accepted Answer

The movie producer was engaging in product promotion and brand building, as they were promoting their upcoming movie through various channels like search engine results pages, banner ads, and blogs. This is a part of creating brand awareness and building anticipation for the product among potential customers. Customer insight refers to gathering data and insights about customers' needs and preferences, which is not directly related to promoting the product. Transaction refers to the actual purchase of the product, and product return or disposal refers to the post-purchase stage.

A Movie Producer Screened Trailers of His Upcoming Movie on Search