The written marketing plan is extremely important to the execution of a given strategy because it:
A)provides valuable information on competitors' recent actions.
B)calls attention to what has and has not worked in the past.
C)provides a 'road map' of a product's recent history.
D)spells out the actions to be taken,when and by whom.

Question

Quizplus · Accepted Answer

The written marketing plan outlines the specific actions that need to be taken, when they need to be taken, and who is responsible for executing them. This ensures that everyone involved in the execution of the strategy is on the same page and knows their role in achieving the objectives. While information on competitors and past successes and failures can be included in the plan, the primary purpose is to provide a roadmap for implementation.

The Written Marketing Plan Is Extremely Important to the Execution