The action programs should reflect:
A)reviews of the past performance of the product and the elements of marketing program.
B)the expected financial payoff plans and actions to be pursued by the company.
C)the main opportunities and threats to the product that the plan must deal with.
D)agreements made with departments as to their responsibilities over the planning perioD.

Question

Quizplus · Accepted Answer

The action programs should reflect agreements made with departments as to their responsibilities over the planning period to ensure coordinated efforts and accountability.

The Action Programs Should Reflect