_____ summarizes the overall strategic approach that will be used to meet the marketing plan's objectives in a marketing action plan.
A)Executive summary
B)Key issues
C)Action plan
D)Marketing strategy

Question

Quizplus · Accepted Answer

The marketing strategy is the overall strategic approach that will be used to meet the marketing plan's objectives. The action plan outlines specific actions to be taken to implement the marketing strategy. The executive summary is a brief overview of the entire marketing plan, while key issues may be addressed within the context of the marketing strategy or action plan. Therefore, the best choice is D - Marketing strategy.

_____ Summarizes the Overall Strategic Approach That Will Be Used