In the case of a prospector strategy,SBU will perform best on critical volume and sharegrowth dimensions when its functional strengths include:
A)product R&D and engineering.
B)financial management and control.
C)financial management and distribution.
D)distribution and control.

Question

Quizplus · Accepted Answer

The prospector strategy involves introducing new products or services to the market. Therefore, SBU will perform best on the critical volume and share growth dimensions when its functional strengths include product R&D and engineering to create innovative and attractive products to gain market share. Financial management and control, distribution, and control, and financial management and distribution are important for any business but are not as crucial for a prospector strategy as product R&D and engineering.

In the Case of a Prospector Strategy,SBU Will Perform Best