When using a prospector strategy,a SBU will perform best on volume and share-growth dimensions when:
A)percentage of sales spent on marketing is low.
B)structure has low levels decentralization.
C)structure has low levels of formalization.
D)managers from R&D and engineering have little influence.

Question

Quizplus · Accepted Answer

A prospector strategy focuses on innovation and market development, which requires flexibility and responsiveness. Low levels of formalization in the organizational structure support this by allowing for quicker decision-making and adaptation to new opportunities, aligning with the goals of a prospector strategy.

When Using a Prospector Strategy,a SBU Will Perform Best on Volume