Which of the following functional areas is likely to play the most crucial role in low-cost defender businesses?
A)Marketing
B)Sales
C)Financial management
D)Product R&D

Question

Quizplus · Accepted Answer

In low-cost defender businesses, the ability to efficiently manage finances is crucial for achieving cost leadership. As such, financial management is likely to play the most crucial role in these businesses. While all functional areas are important, sales and marketing efforts may not be as critical since these businesses are typically competing on price rather than advertising or brand recognition. R&D may also be less important as low-cost defenders often focus on providing reliable, standardized products instead of investing in innovation.

Which of the Following Functional Areas Is Likely to Play