A sales person's ethics and values contribute more to sales success in the long-run than do techniques and strategies they may employ.

Question

Quizplus · Accepted Answer

Ethics and values help a sales person build trust and credibility with their customers, leading to long-term customer relationships and repeat business. While techniques and strategies can be useful, they are ultimately secondary to a sales person's ethical conduct and reputation.

A Sales Person's Ethics and Values Contribute More to Sales