When a price-conscious buyer has a low price buying strategy and does not see the value of some of the features,a good way to make a sale to such customers is to:
A)reduce the price to what they are willing to pay.
B)suggest a competitor's lower priced product.
C)provide a cluster of satisfactions.
D)educate them about those features.
E)"unbundle" those product features and offer them a cost-saving.

Question

Quizplus · Accepted Answer

"Unbundling" the product features and offering them at a cost-saving can be a good way to make a sale to price-conscious buyers who do not see the value in all the features. By offering only the features they would use at a lower cost, they may be more willing to make the purchase.

When a Price-Conscious Buyer Has a Low Price Buying Strategy