Which of the following statement about positioning products is false?
A)It may be necessary to reposition products several time in their life.
B)Advertising directed toward a mass market will often fail to position a complex product.
C)Salespeople have assumed an important role in positioning products.
D)Product positioning applies to both new and existing products.
E)The best way to position new products is setting a low price.

Question

Quizplus · Accepted Answer

The statement that the best way to position new products is by setting a low price is false. Price positioning is just one of many ways to position a product, and it may not always be the best strategy depending on the target market and product features. Other factors that may be more important for positioning a product include quality, design, functionality, convenience, and customer service, among others.

Which of the Following Statement About Positioning Products Is False