Which of the following statements about pricing policies is false?
A)Low price means more value in transactional selling.
B)Some companies maintain a pricing strategy that focuses on meeting competition.
C)Economic theory says that more people will want a product at a lower price than at a higher price.
D)The ability to offer the lowest price is usually the most critical factor in the sale of products and services.
E)Pricing strategies often reflect the product's position in the product life cycle.

Question

Quizplus · Accepted Answer

The ability to offer the lowest price is not always the most critical factor in the sale of products and services. Other factors such as quality, brand reputation, and customer service may also be important to customers.

Which of the Following Statements About Pricing Policies Is False