When Julia tries to create the perception that her product is the highest quality product in her industry,she is engaging in:
A)brand imaging.
B)product positioning.
C)relationship positioning.
D)product management.
E)relationship management.

Question

Quizplus · Accepted Answer

Product positioning involves creating a specific image or perception of a product in the minds of consumers relative to competing products in the industry. Julia is attempting to position her product as the highest quality product in her industry.

When Julia Tries to Create the Perception That Her Product