When Kinko's offers buyers networks of computers equipped with popular software,fast colour printers,high-speed internet connections and a variety of document preparation services,it is offering:
A)customized product solutions.
B)systems selling.
C)total product solutions.
D)value-added products.
E)integrated selling.

Question

Quizplus · Accepted Answer

Kinko's is offering a holistic solution to customers with its networks of computers, printers, internet connections, and document services. This is an example of systems selling, where the company is selling a complete solution rather than individual products or services. The other options, such as customized product solutions or integrated selling, do not fully capture the scope of Kinko's offering. Value-added products or total product solutions could also be considered, but systems selling is the most appropriate choice.

When Kinko's Offers Buyers Networks of Computers Equipped with Popular