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The Buyer Resolution Theory Recognizes That Questions Raised by the Prospect

Question 33

Multiple Choice

The buyer resolution theory recognizes that questions raised by the prospect are:


A) does this product fit with my self-image?
B) when should I make the purchase?
C) how do I perceive this product?
D) who is my reference group?
E) what are my buying motives?

Correct Answer:

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