The objective of systems selling is to:
A)encourage repeat purchases.
B)get a quantity discount.
C)make a complex buying decision easier.
D)satisfy product buying motives.
E)satisfy patronage buying motives.

Question

Quizplus · Accepted Answer

The objective of systems selling is to make a complex buying decision easier. It involves offering a complete solution to a customer's problem or need rather than just selling individual products or services. The focus is on selling a system or package of products/services that work together to provide a solution to the customer's needs. This can simplify the buying decision for the customer and provide them with a comprehensive solution, leading to increased sales for the seller.

The Objective of Systems Selling Is To