Bob expresses his preference for a product but is concerned that the price is too high.The salesperson should:

Question

Quizplus · Accepted Answer

Pointing out the relationship between price and quality can help the customer understand that a higher price often reflects superior quality, which can justify the expense. It also shows that the salesperson listened to the customer's preference and understands their concerns, rather than dismissing them or immediately offering a discount or cheaper alternative.

Bob Expresses His Preference for a Product but Is Concerned