The __________ effect occurs when high ratings are given to someone because they are perceived as being similar to the rater.
A) contrast
B) similar-to-me
C) halo
D) horns

Question

Quizplus · Accepted Answer

The similar-to-me effect occurs when a rater gives high ratings to someone because they perceive them as being similar to themselves. This can create bias in evaluations when, for example, a supervisor rates an employee highly simply because they have a personal connection or share similar interests.

The __________ Effect Occurs When High Ratings Are Given to Someone