Ray Sanchez began as a junior sales rep at industrial products maker DECA Corporation 10 years ago,and has worked his way up steadily to Senior Regional Sales Director for all of the Southwest region.He is good at his job,and his greatest personal satisfaction also the cause of his steady rise in the company is his ability to understand customers and their needs and to sell them appropriate solutions.As a manger and now Senior Regional Director,Sanchez injects his department with this same commitment to understanding the customer's needs as the key to long-term,profitable sales relationships.
-Sanchez and his department are using which of the following sales methods?

Question

Quizplus · Accepted Answer

Ray Sanchez and his department prioritize understanding the customer's needs and selling them appropriate solutions, which aligns with the value-added selling method. This method emphasizes adding value for the customer by providing customized solutions and building long-term relationships, rather than solely focusing on making transactions or traditional sales tactics.

Ray Sanchez Began as a Junior Sales Rep at Industrial