Harold Timmons is in a position to close a large sale if he conceals certain information that the customer needs to make an intelligent buying decision.His sales manager encourages him to withhold the information and says,"You will not be breaking any law." In this case,the salesperson must be guided by the following ethical guideline:
A)A salesperson's ethical sense must extend beyond the legal definition of what is right and wrong.
B)Caveat emptor.
C)The code of ethics established by the company should guide all ethical decisions.
D)The organization's moral tone is established primarily by salespeople who have daily customer contact.
E)An action is ethical if a salesperson could defend it successfully to a group of peers.

Question

Quizplus · Accepted Answer

The ethical guideline that applies in this scenario is that a salesperson's ethical sense must extend beyond the legal definition of what is right and wrong. While it may not be illegal to withhold information, it is unethical to do so if it prevents the customer from making an informed buying decision. Salespeople should always prioritize transparency and honesty in their interactions with customers, even if it means losing a sale or potentially facing backlash from management.

Harold Timmons Is in a Position to Close a Large