A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-Product positioning is important for all products,whether they are new to the market or have been available for years.The largest difficulty in positioning a new product to sell instead of a mature or well-established product is:
A)repositioning the product when market conditions change.
B)showing that the product is better than more recent entries into the market.
C)avoiding a boring,"establishment" image in the customer's mind if that is not the brand message.
D)creating a need for a product the customer doesn't know existed.
E)finding talented marketers to refine the brand image for the product.

Question

Quizplus · Accepted Answer

The largest difficulty in positioning a new product to sell instead of a mature or well-established product is creating a need for a product the customer doesn't know existed. It can be challenging to educate customers about a new product and convince them that they need it, especially when they already have established preferences and habits. Repositioning the product, showing that it is better than more recent entries, avoiding a boring image, and finding talented marketers are all important strategies, but they do not address the primary challenge of creating a need for the new product.

A Designer Releases Her Fall Line of Handbags,including One That