A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-A buyer who gathers information on all aspects of the product,from the product development process to production methods to service contracts to experience levels of service providers,and who consults with the salesperson on configuring the product as well as using the product,is most likely to respond to which of the following strategies?
A)lowering the price significantly from list price to undercut competitors
B)creating rapport with the buyer to create satisfaction with the salesperson and the company
C)adding value by tailoring the product to the buyer's needs and providing a high level of service
D)augmenting the product by adding features without charging for them
E)differentiating on image and appealing to the buyer's sense of style and desire for quality

Question

Quizplus · Accepted Answer

The buyer is seeking a high level of personalized service and tailored product configuration, so adding value through customization and attentive service is the best strategy to appeal to their needs. Lowering the price significantly may not be effective for a limited edition product with a high-end brand image. Creating rapport and augmenting the product may be helpful, but adding value through customization and service is the most relevant to the buyer's needs. Image differentiation may also be important, but it is not explicitly mentioned in the scenario.

A Designer Releases Her Fall Line of Handbags,including One That