A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-Competing on price is most likely to work with which of the following buyers?
A)a high-involvement buyer who values quality and durability
B)a high-involvement buyer who is willing to research features and performance extensively
C)a low-involvement buyer who has a tight budget
D)a low-involvement buyer who is unwilling to go out of a geographic region to purchase
E)a low-involvement buyer who asks an employee to make the buying decision

Question

Quizplus · Accepted Answer

Low-involvement buyers are less likely to be willing to pay a high price for a limited edition handbag, even if it is from a well-known designer. A tight budget would mean that they are more price-conscious and willing to go for a lower-priced handbag that meets their needs.

A Designer Releases Her Fall Line of Handbags,including One That