When a salesperson positions their product as fitting with a customers' influences,it plays which of the following functions?
A)It appeals to the emotional buying motive.
B)It appeals to the rational buying motive.
C)It appeals to the functional buying motive.
D)It exploits the emotive communication style.
E)It exploits the directive communication style.

Question

Quizplus · Accepted Answer

Positioning the product as fitting with a customer's influences appeals to the emotional buying motive because it suggests that using the product will align with the customer's values, preferences, and social identity.

When a Salesperson Positions Their Product as Fitting with a Customers