A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork.All the mothers who have tried it have loved it,and it is priced comparably to normal planners,although it offers much more.
-The company is selling it through small local baby boutiques to give mothers personal guidance in purchasing it,but it is not selling well.What aspect of their target customers' behavior does the company not understand?
A)Working mothers with multiple kids' schedules to juggle are not likely to be in small baby boutiques,which cater to first-time parents.
B)Mothers of new babies are usually given calendar/organizers at baby showers,so they don't need to buy them.
C)Working mothers do not have time to buy calendars in retail stores.
D)Mothers of babies do not need calendars of any sort.
E)The owners of the boutiques do not understand how to sell the calendar to mothers.

Question

Quizplus · Accepted Answer

The company may not understand that their target customers, working mothers with multiple kids' schedules, may not be in the demographic of first-time parents who frequent small baby boutiques. Therefore, their strategy of selling the product exclusively through these boutiques may not be reaching their target audience effectively.

A Company Has Developed a Calendar/messaging/paperwork Center That Helps Working