Kaygo Tires,Inc.designs and manufactures tires for the trucking industry.Their products include tires for semi cabs as well as trailers of various sizes and weight limits.A sales representative for Kaygo is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-By creating a spreadsheet that will allow the buyer to enter current fuel costs and see recalculations of fuel costs that would occur from using Kaygo tires,the sales representative is creating:
A)an airtight argument against other tire vendors
B)a way to involve the buyer in the presentation
C)a program that should be created by the IT department
D)an experience so elementary that it will patronize the buyer
E)an ROI statement the buyer can take as a guarantee

Question

Quizplus · Accepted Answer

By creating a spreadsheet that allows the buyer to enter current fuel costs and see the recalculations of fuel costs, the sales representative is involving the buyer in the presentation and demonstrating the potential cost savings of using Kaygo tires. This approach is more effective than simply making an airtight argument against other tire vendors, creating a program that should be created by the IT department, providing an experience that patronizes the buyer, or offering an ROI statement that may not be seen as a guarantee.