According to Ted Levitt,author of The Marketing Imagination,people:
A)buy the expectations of the benefits you promised
B)buy the specific product you offer
C)buy the promise of a long-term relationship
D)buy products that offer a "no hassle" guarantee
E)buy the image of the product

Question

Quizplus · Accepted Answer

According to Ted Levitt, people buy the expectations of the benefits you promised. This means that customers are likely to purchase something based on the benefits they believe they will receive from it, rather than just the product itself.

According to Ted Levitt,author of the Marketing Imagination,people