Cross-selling is most effective in those situations in which:
A)the purchase is product-based
B)the sales type is transactional
C)the products are similar
D)the relationship is not well-established enough to be jeopardized by an incorrect approach
E)the salesperson and customer have an established relationship

Question

Quizplus · Accepted Answer

Cross-selling is most effective when there is an established relationship between the salesperson and the customer, as trust and understanding of customer needs can lead to more successful recommendations of additional products.

Cross-Selling Is Most Effective in Those Situations in Which