Customer complaints can provide the firm with great value.How?
A)They give customer service representatives work to do.
B)Resolving them ties up important resources.
C)They offer an opportunity to shed bad customers.
D)They can be a source of information that is difficult to obtain by other means.
E)They provide a chance to prove the company is right.

Question

Quizplus · Accepted Answer

Customer complaints can provide valuable feedback on where the company needs improvement, what products or services customers are unsatisfied with, and what competitors may be doing better. This information may be difficult or expensive to obtain through market research or other means. Thus, customer complaints can help the firm identify areas for improvement and ultimately increase customer satisfaction and loyalty.

Customer Complaints Can Provide the Firm with Great Value