Uniform consumer segments worldwide are every marketer's hope. However, it is impossible to have uniform segments as long as consumer preferences are so diverse.

Question

Quizplus · Accepted Answer

Exposure to global brands in one's home country and, while traveling abroad, to media advertising these brands has created demand for many global products. Uniform consumer segments are emerging worldwide.This is found in the "Drivers in the Business Environment" section (1-4a).

Uniform Consumer Segments Worldwide Are Every Marketer's Hope