It is important for the firm to adapt to the local business environment in order to serve the needs of local consumers.
Correct Answer:
Verified
Q38: Uniform consumer segments worldwide are every marketer's
Q39: An important outcome of the transition of
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Q44: Eli Lilly is a(n):
A)ethnocentric firm
B)polycentric firm
C)polychronic firm
D)regiocentric
Q45: The United States provides about _ of
Q46: Members of regional economic integration agreements such
Q47: Which type of marketing best describes a
Q48: Which of the following approaches to international
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