The self-reference criterion helps the firm to adapt as it expands operations to international markets.

Name: The self-reference criterion helps the firm to adapt as it expands operations to international markets.
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Question

Quizplus · Accepted Answer

The self-reference criterion is a hindrance to adaptation. It occurs when the individual makes a conscious or unconscious reference to her own culture instead of considering the culture of the host country.This is found in the "Self-Reference Criterion" section (1-5a).

The Self-Reference Criterion Helps the Firm to Adapt as It