The majority of consumers in developing countries are very concerned with brand names since they portray a Western image.

Question

Quizplus · Accepted Answer

The majority of consumers in developing countries are not as much interested in brand names as they are in product performance and value. Marketing strategies catering to these preferences have succeeded in China. For example, Philips Electronics has introduced a very popular combination video/CD player, which Chinese consumers perceived as good value for the money.

The Majority of Consumers in Developing Countries Are Very Concerned