Bounty brand paper towels failed in Europe because consumers prefer to use cloth towels in the kitchen.

Question

Quizplus · Accepted Answer

The paper towel offering in Europe had been rather limited before the introduction of the Bounty brand. European consumers typically used cloth towels in the kitchen, since the brands available locally did not have sufficient absorption ability for cleaning jobs. Bounty, however was a heavy-duty paper towel that was accompanied by heavy promotion. The brand quickly took off, and now most households have a paper towel holder.

Bounty Brand Paper Towels Failed in Europe Because Consumers Prefer