Coke is marketed using a standardized, undifferentiated strategy throughout the world.

Question

Quizplus · Accepted Answer

Even though Coke is a global brand, it is not marketed using a standardized, undifferentiated strategy. Coke is sold primarily in recyclable glass and plastic bottles requiring a high deposit in Africa and Europe, while in the U.S. it is sold in disposable cans and plastic bottles. Even Coke's formula is different in different markets.

Coke Is Marketed Using a Standardized, Undifferentiated Strategy Throughout the World