The ____ structure works well for firms that have global brands, as well as for local brands.
A)international division
B)product division
C)matrix
D)multinational division

Question

Quizplus · Accepted Answer

The matrix structure works particularly well for firms that have global brands as well as local brands; such companies need to coordinate marketing activities worldwide involving the global brand, and need to focus on the local market for the local brand.

The ____ Structure Works Well for Firms That Have Global