What is the analytical technique used to examine consumer lifestyles and to categorize consumers?
A)acculturation analysis
B)demography
C)socialization
D)psychographics

Question

Quizplus · Accepted Answer

Psychographics is the analytical technique used to examine consumer lifestyles and to categorize consumers. Psychographics involves studying consumer personality, values, attitudes, interests, and habits to understand their purchasing behavior and lifestyle choices. This technique goes beyond demographics (such as age, gender, and income) to provide a deeper understanding of consumers and how they interact with products and brands.

What Is the Analytical Technique Used to Examine Consumer Lifestyles