Clayton's purchase behaviour is influenced by his love of rodeo, his patriotism, a fascination with agriculture, his love of country music, and his belief that everyone needs to enjoy life. All of these things are part of which personal influence on the consumer decision-making process?
A)attitude
B)personality
C)beliefs
D)lifestyle

Question

Quizplus · Accepted Answer

Lifestyle encompasses an individual's interests, opinions, values, and activities, which shape their purchasing behaviour. All the factors described in the question (rodeo, patriotism, agriculture, country music, and a belief in enjoying life) fall under the category of lifestyle.

Clayton's Purchase Behaviour Is Influenced by His Love of Rodeo