Which of the following best describes how social class can be used as a marketing tool?
A)It is useful for lifestyle distinctions between groups.
B)It is just a simple measure of income level.
C)It offers few insights concerning consumer behaviour.
D)Is not used because Canada is a classless society.

Question

Quizplus · Accepted Answer

Social class can be used to determine lifestyle distinctions between different groups, including purchasing habits, values, and behaviors associated with different socioeconomic levels. This information can be used by marketers to create targeted advertising campaigns and develop products that appeal to specific social classes.

Which of the Following Best Describes How Social Class Can