Saraz Inc., a leading brand of apparel, has several branches all over the country. Upon research, the marketing managers identify that teenagers do not prefer their brand as much as other age groups do. Therefore, the firm modifies its existing designs to attract the youth. In this case, what would we call the teenage group?
A)a subculture
B)a social class
C)a popular culture
D)a reference group

Question

Quizplus · Accepted Answer

The teenage group in this scenario can be considered a subculture, as they have distinct preferences and behaviors that are different from other age groups. The fact that Saraz Inc. identified them as a separate and distinct group suggests that they are a subculture.

Saraz Inc, a Leading Brand of Apparel, Has Several Branches All