One Method of Categorizing Consumers Refers to a Large Group

One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional,old-school gender roles,who prefer hockey to all other types of sports,who would use a straight razor for shaving if they could find one,and prize convenience above all other qualities in a retail store.The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?

A) psychological
B) individual
C) social
D) cultural