A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked well,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This illustrates how which of the following can influence the consumer decision-making process?
A)selective distortion
B)incorrect problem recognition
C)lifestyle dissonance
D)socialization

Question

Quizplus · Accepted Answer

Researchers have found that cues such as brand names influence consumers' perception of products and brands.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called