Several years ago,Procter & Gamble added bleach to its Tide laundry detergent,but people didn't believe it was different because it looked the same.So P&G added blue beads to the normally white detergent.Though the blue beads had nothing to do with the bleaching action,consumers could "see" the difference.In this case,consumers were organizing stimuli into a meaningful picture.What is this process called?
A)exposure
B)perception
C)retention
D)cognition

Question

Quizplus · Accepted Answer

The process of selecting,organizing,and interpreting the stimuli that bombard consumers daily is called perception.Colour is a cue that plays a key role in a consumer's perception.

Several Years Ago,Procter & Gamble Added Bleach to Its Tide