Which of the following businesses would be most likely to use family life-cycle segmentation?
A) businesses that produce and market computer software and hardware
B) the snack industry
C) fast-food restaurants
D) wedding planners,couples-only resorts,and daycare centres
Correct Answer:
Verified
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Q53: Which segmentation is based on personality,motives,and lifestyle?
A)psychographic
B)demographic
C)benefit
D)family
Q54: While most marketing to Generation Y tries
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