NASCAR racing fans are some of the most diverse and loyal fans in the world.They will stand in the pouring rain,the freezing cold,or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver.These fans are not concentrated in any one area,but are dispersed throughout the United States and Canada.Which type of segmentation would be most effective to determine a target market for a website designed to market NASCAR memorabilia?
A)demographic
B)psychographic
C)geodemographic
D)usage rate

Question

Quizplus · Accepted Answer

Since the audience is diverse,demographic segmentation would not be nearly as useful as psychographic segmentation that emphasized the fans' lifestyles.

NASCAR Racing Fans Are Some of the Most Diverse and Loyal