Which segmentation is based on personality,motives,and lifestyle?
A)psychographic
B)demographic
C)benefit
D)family life-cycle

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on personality, motives, and lifestyle. It divides consumers based on their interests, values, attitudes, and other psychological criteria, making it an effective tool for marketing personalization and targeting. Demographic segmentation classifies consumers into groups based on age, gender, income, education, occupation, and other quantifiable characteristics. Benefit segmentation groups individuals based on the benefits they seek from a product or service, while family life-cycle segmentation divides consumers based on their stage of family life, such as married with kids, single and young, or empty nesters. However, only psychographic segmentation correlates to personality, motives, and lifestyle.

Which Segmentation Is Based on Personality,motives,and Lifestyle