A 19-year-old college student might be a "party animal" living in a dorm.Another student might be a husband with a small child and a full-time job.If you were in charge of a marketing program aimed at these men,what segmentation technique would be the easiest to employ that might help you to distinguish between them?
A)age cohort analysis
B)benefit
C)product differentiation
D)concentration

Question

Quizplus · Accepted Answer

Because each is likely to pursue different benefits from their respective purchases,benefit segmentation is the only method for distinguishing between them.

A 19-Year-Old College Student Might Be a "Party Animal" Living