Ever since Hunter got his new Shell MasterCard,which gives him a 5 percent rebate on all purchases of Shell gas,he will buy gas only at stores that sell Shell gas.Shell introduced its credit card plan as a means of implementing which type of segmentation?
A)lifestyle
B)motive
C)usage-rate
D)demographic

Question

Quizplus · Accepted Answer

The credit card plan introduced by Shell is an example of usage-rate segmentation, where customers are segmented based on how frequently they use a product or service. In this case, the segmentation is based on the frequency of Shell gas purchases.

Ever Since Hunter Got His New Shell MasterCard,which Gives Him