A number of plastic surgery groups are making use of loyalty cards.Patients who have five procedures performed at their offices will receive either a free procedure or a discount off another more complex surgical procedure.Aimed at patients who get maintenance treatments such as Botox or regular face peels,the loyalty cards may be used toward any type of surgical procedure.Which type of segmentation is this?
A)demographic
B)benefit
C)usage-rate
D)economic

Question

Quizplus · Accepted Answer

Segmenting users by amount purchased or consumed is usage-rate segmentation.

A Number of Plastic Surgery Groups Are Making Use of Loyalty