In 2006,Coca-Cola introduced Coke Zero in Great Britain in order to appeal to British men who do not drink diet drinks because they consider them feminine beverages.The product was dubbed "Bloke Coke" by the British media.
-Refer to Coca-Cola.By catering to the British men who disdain diet beverages,what is Coca-Cola basing its positioning strategy on?
A)product class
B)price and quality
C)use or application
D)product user

Question

Quizplus · Accepted Answer

The strategy focuses on the likes and dislikes of the men who will drink Coke Zero.

In 2006,Coca-Cola Introduced Coke Zero in Great Britain in Order